Marketing Manager
Franchise Marketing Manager

JD Byrider, based in Carmel, is experiencing unprecedented growth!!  We have created a new position, Franchise Marketing Consultant that will partner with a group of franchised locations within the JD Byrider System and develop and help implement their overall marketing and sales plan to help ensure success for each store.  If you are looking for a forward thinking company that is open to new approaches and ideas, this would be a great opportunity for you!

The Franchise Marketing Consultant position will partner with our Franchise owners and operators in order to create their assigned stores strategic marketing and sales plan.  They will plan and help drive marketing initiatives and activities via both online and offline campaigns.  
  • Identify and evaluate various lead sources- both online and offline
  • Determine marketing budget distribution with Franchise owners and Store Managers
  • Develop and build store specific sales funnel plan via various lead sources
  • Research geographic specific marketing opportunities, influences, and demographics
  • Partner with our 3rd party production company to customize advertising materials
  • Handle overall client relations as a liaison between JD Byrider corporate marketing and the Franchisees
  • Recommend best practices that other Franchisees are leveraging to grow their business
  • Assist in implementing new marketing and advertising strategies
  • Assessing ROI of marketing initiatives and campaigns
Required Skills/Experience
  • Minimum of 2 years of experience working directly for an advertising agency
  • Experience with both online and offline (traditional) marketing strategies
  • Pay per click experience is highly desired
  • Multi-location marketing experience is a plus, retail marketing experience is ideal
  • Experience working with Franchisees is ideal, but not required
Other Digital Marketing Skills and Abilities:                                                       
Working knowledge of the digital environment including Pay per Click, Display Advertising, Social Media, Affiliate Marketing, Content Management Systems, etc.
Education and Experience:
  • Bachelor's degree (preferred degree in marketing, advertising or integrated marketing)
  • MA or MBA preferred
30% Travel is required in this role


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